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Pricing

Three packages. Clear monthly pricing.

Start with your website and owner portal, upgrade to a dedicated account manager every business day, or add content and local SEO when you’re ready to fill more seats on purpose.

Capricent Starter

$399/month

Per program · Self-serve portal + setup help

Home daycares getting organized online

For owner-operators who want leads and visits in one place without paying for a full managed marketing retainer.

  • ✓Owner portal (leads, tours, inbox)
  • ✓Parent alerts, progress notes & feedback
  • ✓Your daycare website — tours, enroll & pay (CRM-connected)
  • ✓Guided Google Business Profile checklist
  • ✓200 SMS + 1,000 emails / month
  • ✓Stripe Connect payments
  • ✓Email support (business days)
  • ✓Onboarding setup call (one-time)
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Most programs choose this

Capricent Core

$999/month

Per program · Managed enrollment help

Home & small daycares that want done-with-you help

Our standard package: a dedicated Capricent account manager plus your website and portal — so you spend minutes on enrollment, not nights learning tools.

  • ✓Everything in Starter
  • ✓Dedicated account manager — available every business day
  • ✓Business support, site updates & enrollment help
  • ✓Google Business Profile setup & support
  • ✓500 SMS + 2,000 emails / month
  • ✓Review monitoring + parent review requests
  • ✓Priority support & maintenance tickets
  • ✓Monthly growth check-in (30 min)
  • ✓Citation / NAP consistency review (quarterly)
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Capricent Growth

$1,799/month

Per program · Enrollment + content & local SEO

Small centers & home programs actively growing enrollment

For programs filling seats on purpose: your dedicated account manager plus content and local SEO so parents keep finding you while you run the daycare.

  • ✓Everything in Core (including dedicated account manager)
  • ✓2 SEO blog posts / month (written & published)
  • ✓4 Google Business Profile posts / month
  • ✓Local landing page for your city (1)
  • ✓1,000 SMS + 4,000 emails / month
  • ✓Monthly local SEO report (Search Console highlights)
  • ✓Bi-weekly growth check-in
  • ✓Priority ops queue for site & listing changes
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How to choose a package

Starter ($399): You want inquiries and visits in one portal plus a real parent-facing website (tours, enroll, pay)—without a marketing retainer. Best when you’re organizing enrollment yourself after a guided setup.

Core ($999): You want a dedicated Capricent account manager available every business day—for support, site updates, Google help, reviews, and a monthly growth check-in. One or two filled seats often matter more than unused software features.

Growth ($1,799): You’re actively filling seats and want your account manager plus content marketing and local SEO done for you (blog, GBP posts, city page)—so parents keep finding you while you run the program.

Not sure yet? Tell us about your program—we’ll recommend a package. We reply within one business day.

Does Capricent pay for itself?

Capricent is managed enrollment help — software, setup, and (on Core and Growth) a person who helps you run the digital side. For many home programs, filling one additional open seat matters more than a pile of unused software features, because that enrollment supports the monthly investment while you get a repeatable path from inquiry to visit to enroll.

We don’t publish tuition dollar claims here — your rates and open spots set the math. Talk to Capricent about the seats you’re trying to fill and we’ll help you pick a package that matches.

Before you choose a package

What’s included in setup?
Capricent configures your owner portal and parent-facing website after you share program details. Starter includes a one-time onboarding setup call and email support on business days. Core and Growth add a dedicated account manager for ongoing help.
What does the account manager do?
On Core and Growth: available every business day for business support, site updates, and enrollment help. Core also includes managed Google Business Profile support, review help, and a monthly growth check-in. Growth adds monthly blog posts, GBP posts, one city landing page, and a monthly local SEO report.
Are SMS, ads, or card fees included?
Each package includes monthly SMS and email allowances (see plan cards). Usage beyond those limits may incur overages at then-current rates (see Terms). Paid advertising is not included unless separately agreed. Parent payments use Stripe Connect — processor fees apply to card charges; they are separate from Capricent’s monthly package.
Contract and cancellation?
Pricing is shown monthly per program. Billing, renewal, and cancellation follow your order terms and our Terms. Talk to Capricent for the exact terms that apply to your signup.

Tell us about the seats you’re trying to fill

Talk to Capricent about Starter, Core, or Growth. We reply within one business day.

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Capricent Pricing for Home & Small Daycares | Capricent